Meta Bulk Ads

Bulk mode

Create new ads Edit ads

Create mode adds new paused ads.

Pre-populate from Google Sheets (no publish)

Region is required (e.g. CA = California). Duplicate checks only look at ads for that region (and episode when it is parsed from the creative name). Paste your live Content sheet URL and UTM sheet URL. The server reads only that spreadsheet and the tab encoded in the URL (gid=… when you copy the link with the right tab open; if gid is missing, the first tab is used). This prefill does not guess other tabs.

Content sheet URL Target creative name (optional demo filter) Episode filter (optional) UTM sheet URL (optional for test)

Uses your connected Google OAuth token and does not create ads.

Pre-population issues (errors & skipped — check Episode if the sheet tab or creatives are not what you expect)

Episode	Channel	Creative	Audience	Status	Reason

Meta not connected

Connect with Meta, then pick ad accounts. Use disconnect on the home page or below the title when connected if you need to approve new permissions.

Connect Meta Home

Campaign

Region Campaign and ad set IDs come from the manifest (Australia) or are loaded from your ad account when you publish (US + AU). Ad Account ID

Schedule editor (fix ended ad sets)

If Meta says an ad set has reached its end date, set a new future end time here. When Campaign lifetime budget is filled in the Budgets section, this tool updates budget first, then campaign/ad set end dates for the selected region.

New end date/time

When enabled, lifetime budgets are patched on the campaign and each ad set before ads are created.

FB Facebook Reels creatives

Use a local file or shared Video URL for one video across all rows, or put a different Public URL on each row so each ad uses its own file (one upload per distinct URL). Ads are built from the rows below.

Local video file (FB) On publish (not dry run), the file is sent to Meta’s advideos API. Max 500 MB. Video asset name (FB)

Creative slug	Ad set audience	Body copy (= headline)	mtm_kwd	Public URL (per ad)

Dry run (validate only — no ads created) Fetch mobile ad previews after publish (uses Meta Graph; leave off if the request times out)